Newsletter & Automation
1-800 Wheelchair
Doubled email revenue with
a tailor-fitted email marketing
strategy!
Problem:
This client had a specific vision for their email marketing strategy but
struggled to find an agency that could implement what they wanted.
Strategy:
We identified the client's dissatisfaction with previous email marketers and
crafted a strategy aligned with their brand requirements while optimizing
their automations for conversions.
.Understanding Brand Needs
We focused on the client's specific preferences for copy, design,
and brand voice.
Email Samples
.automations
We also worked on optimizing their existing automations
and setting up new ones.
. signup forms
We optimized the signup forms and improved the opt-in rate by
100% compared to the previous period before we stepped in.
. Abandoned Cart Sequences
Introduced a flash sale at the end of every abandoned cart
sequence to boost conversions.
. Abandoned Checkout
We also fixed the Abandoned Checkout sequence to ensure
the integrations work.
Result
Before:
After:
. Revenue Growth:
We doubled the email revenue by optimizing flows and
campaigns.
Previous revenue: 7.25%
Current revenue: 16.15%
. Future Potential
While we increased revenue, we are still a few points away
from hitting our target. Mainly because we have not yet
secured approval for our coupon code strategy. Once we do,
we expect to drive even more automation revenue.