Performance pricing  |  Email & SMS automation

If our past work is any measure, we'll add 12-36% to your store revenue.

We build email & SMS automation that gets more out of your existing traffic, brings buyers back, and grows what each customer is worth over time. Paid as a percentage of the revenue we drive.

Let's Talk See Results

We'd love to hear your story.

Official Klaviyo Partner

Built and growing 30+ Klaviyo accounts across ecommerce since 2020.

"
Ron
CEO, Recover Tactical
Email is now our number-one marketing channel. Razico has it driving 24% of our monthly revenue.
30+
Klaviyo accounts built and operated by our team.
12-36%
Range of monthly store-revenue lift our clients see, attributed to email and SMS automation.
$20.8M+
In attributable revenue our work has driven across our client roster, pulled from Klaviyo.

Some of the brands we've grown email programs for

Recover TacticalLions DealTiger Chef1-800 WheelchairBereliZahalxTech TacticalIsrael Defense StoreToday's FansPrice BustersBack to AfricaGluten Free PalaceAnechoicFortune WigsHR TacticalProhibition PicklePower Coffee WorksThe Suit DepotDrum CenterElephoKolik
The Always-On System

The four-stage system
we use to add 12-36%
to your revenue.

Most agencies sell campaigns. We focus on flows. Campaigns turn on and off. Flows run every minute of every day. The system has four stages, each one a set of automation that catches customers at the right moment.

Stage 01

Capture

Turn anonymous traffic into subscribers.

  • Pop-up (single-step or segmenting two-step)
  • Welcome series, branched by what they signed up for
  • Embedded sign-up forms in the right spots
  • Keyword-specific sign-up forms tied to your traffic source
  • SMS opt-in with the right offer
Result we look for: a form opt-in rate higher than your site's purchase conversion rate. Account-wide rates up to 4-5% are realistic.
Stage 02

Convert

Turn subscribers into first-time buyers.

  • Abandoned cart (multi-touch, email plus SMS)
  • Browse abandonment, tuned to product category
  • Checkout recovery
  • Site abandonment for high-intent visitors
Result we look for: up to 25% recovery on abandoned carts.
Stage 03

Retain

Turn first-time buyers into repeat customers.

  • Post-purchase thank-you, tied to what they bought
  • Replenishment, timed to your product's use cycle
  • Cross-sell to the natural complement
  • VIP and loyalty triggers
  • Birthday discount
  • Review and UGC request flow
Result we look for: 30-45% repeat-purchase rate.
Stage 04

Reactivate

Bring quiet customers back. Clear out the ones who won't return.

  • Win-back, multi-touch over 30 to 60 days
  • Sunset flow for unengaged subscribers
  • Behavioral re-engagement based on past actions
  • Birthday and anniversary triggers
Result we look for: list health that keeps your sender reputation in Klaviyo's top tier.
Optional add-on

Weekly campaigns

The flows above run on autopilot. Campaigns run on a schedule. If you add campaigns to your engagement, we send 2 to 4 weekly to the right segment with the offer that fits the moment. Flows do the heavy lifting; campaigns keep the brand top of mind.

Promotional sends New product launches Content emails Holiday calendars Audience-segmented broadcasts
Real results, names withheld

Before.
After.
Real numbers.

Straight from Klaviyo. We keep client names private; the dashboards are real.

Email revenue nearly tripled in one month

This store had email set up but the automations were underbuilt. We rebuilt and optimized the core flows. In one month, attributed email revenue jumped from $17.7k to $48.5k, and email grew from 16% to 30% of total revenue.

Before
Before - Klaviyo business performance summaryBefore — Klaviyo dashboard
(screenshot pending)
After
After - Klaviyo business performance summaryAfter — Klaviyo dashboard
(screenshot pending)

From 4% to 27% of revenue from email

Email was barely contributing when we started. We built the automation layer from the ground up and tuned each flow to the customer journey. Attributed revenue grew from $16.5k to $123k, taking email from 4% of total revenue to 27%.

Before
Before - Klaviyo business performance summaryBefore — Klaviyo dashboard
(screenshot pending)
After
After - Klaviyo business performance summaryAfter — Klaviyo dashboard
(screenshot pending)

Email revenue from $247k to $576k a quarter

A high-volume store whose automations had plateaued. We re-engineered the flows and expanded them across email and SMS. Attributed revenue more than doubled, from $247k to $576k a quarter, and email climbed from 9% to 18% of total revenue.

Before
Before - Klaviyo business performance summaryBefore — Klaviyo dashboard
(screenshot pending)
After
After - Klaviyo business performance summaryAfter — Klaviyo dashboard
(screenshot pending)
Performance pricing

You pay us based on the revenue we drive.

Most agencies bill the same retainer whether their work shows up in your numbers or not. We do it the other way. Our default model is performance-based: we take a percentage of the new revenue our work brings in. If we drive more, we earn more. If we drive nothing, we earn nothing.

It's a model that only works when the agency knows what they're doing. We've used it across 30+ engagements because we know what we can deliver. If you'd rather a predictable monthly retainer, we offer that too.

How it works

Two paths. You pick.

Performance-based. No setup fee, no monthly minimum. Typical cut is 10% of attributable email and SMS revenue. The rate can shift based on volume.

Monthly retainer. $2,500/month for the build phase, then $350 to $950/month for ongoing optimization.

Performance pricing available for stores doing $2.5M+ in annual revenue. No requirement on existing email platform or history.
Engagement timeline

From signed contract
to first dollar.

Four phases. The first three get you live and earning. The fourth keeps it growing.

Week 1 — Audit & roadmap
We audit your account. One 45-minute call with you. End of the week, you get the roadmap.
Weeks 2 to 8 — Full flow build
Every key flow built in one pass. Welcome, cart, browse, checkout, post-purchase, replenishment, cross-sell, win-back, sunset, VIP. Written, designed, deployed. Six to eight weeks depending on how fast we get approvals.
Months 2 to 8 — Optimization & second wave
Flows go live. Money starts coming in. A/B tests run. Second-wave flows added based on what we learn from your customers. Monthly performance report with a live review meeting.
Month 8 onward — Always-on
Monthly flow audits. New flows added as your catalog grows. Deliverability watched in the background. If you've signed up for campaigns, those run from week one through this phase and beyond.
How we compare

The realistic options for ecom email.

If you're at $2M to $30M in annual ecom revenue, you're probably weighing three paths.

Razico Generalist agency One in-house person
Specialty Email and SMS automation. Flow-deep, campaigns optional. Usually campaign-focused. Don't yet understand the power of flows. Email, SMS, content, everything. Jack of all trades, master of none.
Pricing Performance-based, paid on revenue driven. Retainer available. Retainer plus add-on subscriptions, plus optional revenue share. No guaranteed results. Fixed salary plus overhead. No guaranteed results either.
Klaviyo experience 30+ Klaviyo accounts. 20 years of ecommerce experience. Surface familiarity. Often outsourced. Depth depends on their prior exposure.
Industry breadth Industry-agnostic. Apparel, sporting goods, tactical, food and beverage, restaurant and hospitality supply, tools and equipment, B2B. Often vertical-specific or limited to a few sectors. One industry: yours.
Reporting Monthly performance report with a live review meeting. Monthly slide deck. When you ask. Format varies.
Strategy refresh Every flow re-audited monthly. AI-assisted. Annual planning. Stays in the deck. Reactive.
The team

Who you'll
actually
work with.

Seven people. Small on purpose. We don't take on more clients than we can do well by.

Tzvi
Tzvi
Deutsch
Founder, strategy
Bryan
Bryan
Malimban
Project manager
Levy
Levy
Reyes
Flow specialist
Olga
Olga
Yashchenko
Email designer
Pramod
Pramod
Chadhauri
Custom triggers & integrations
Matt
Matt
Wilkes
Copywriter
Garima
Garima
Gupta
Quality assurance
Common questions

Things we get asked
on every first call.

If yours isn't here, ask in the contact form.

Do I need to be on Klaviyo to work with you?
Not at all. Some of our best engagements started with stores that hadn't picked an email platform yet, or were on Mailchimp, Omnisend, or Attentive and ready to move. Klaviyo is the platform we know best and the one we usually recommend for ecom at $1M+, but the decision should fit your business, not ours.
How much do you charge?
Two paths. Performance-based is our default: no setup fee, no monthly minimum, typical cut is 10% of attributable email and SMS revenue. Monthly retainer is the alternative: $2,500/month for the build phase, $350 to $950/month for ongoing optimization. We'll talk through which makes more sense for your store on the first call.
What's the first call like?
Thirty minutes. We want to hear your story. Where the business is, where you want it to go, what's working in marketing, what's not, what you've tried with email before. We'll share what we've seen in similar stores and what we'd do first in your situation.
Do you do campaigns too?
We do, absolutely. Full campaign calendar, weekly sends, segmented broadcasts, holiday programming — we handle the setup end to end. Our specialty is flow design and automation, and campaigns are part of the engagement when you want them. See For Agencies if you have a campaign-focused team that needs flow support the other direction.
How long until I see results?
First flows go live in six to eight weeks, depending on how fast we get approvals back from your team. From the day they're live, attributable revenue starts hitting your monthly reports. The retention layer (post-purchase, replenishment, VIP) keeps compounding through months 2 to 6.
What if we already have flows set up?
Many stores we work with had some flows already, but no segmentation logic, no A/B tests, and no clear sense of which flow was earning what. We audit what you have, fix what's not working, and rebuild what's missing.
What industries do you work in?
Industry-agnostic by design. We've built a tight system for learning a new vertical fast — diving into your data, your competitors, and the shape of your customer relationships. That's let us deliver across food and beverage, apparel, sporting goods, tactical, restaurant and hospitality supply, tools and equipment, and B2B. The strategic layer is what travels with us — the playbook adapts to whatever business we step into. If you're outside ecom, we'll tell you on the first call whether it's a fit.
Will I have access to my own account?
It's your account, always. We never move your data into ours. You see every change in real time. If you ever stop working with us, you keep every flow, every segment, every template. No lock-in.

Let's Talk.

We'd love to hear your story. Where the business is, what's working, what's not. Thirty minutes on a call, we'll show you the three flows we'd build first.

Let's Talk

We'd love to hear your story.

Razi& COMPANY

Email & SMS automation for eCommerce.

929-581-8292
tzvi@razico.co

Company

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