Problem:
The client wanted to outsource their email marketing, have it fully managed,
and also see an increase in revenue.
Strategy:
To enhance their already established email marketing, we analyzed past
successful campaigns and implemented targeted optimizations. We doubled
down on what was working and introduced new strategies.
.Analyzing Success
Identified key factors in previously successful campaigns.
. Top Performers:
As of writing, we crafted 4 of their Top 10 emails of all time, including
the 2nd best email of all time in our first 9 months of service
in an account with 3+ years of history.
Result
Campaign revenues increased by 23% Year to Date compared to the previous
period. And that’s considering the previous period included Black Friday Sales!
. Future Potential
Projected to beat last year’s campaign revenue by at least
45% based on current performance.